As residential construction starts to come back in some areas around the country, you might be looking for opportunities to re-build relationships with these customers. Why don’t you start with telling them what you know about rainscreen systems?
You’re probably thinking “I’m just starting to turn my business on the positive side, why would I try [...]

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Ugly Access Panel

How many times have you walked into a beautifully decorated, modern hotel only to find an ugly access panel glaring at you from the ceiling in your room?  It’s clearly been painted over several times in an attempt to conceal the rust. Yet, no matter how hard they tried it still doesn’t look [...]

We’re glad you found us! You may be wondering why we moved after establishing our blog address for the last 6 months. Well, like all other new things in business, we learned a few tricks of the trade.
One of the benefits of a blog is that it makes it easier for someone to find your [...]

Sales training – few people get excited at the mention of this costly, yet important necessity, especially in this economy. You probably think that you can’t spend money on sales training until you are making more money, but did you ever think that you might make more money if you refresh your sales team’s skills?
At [...]

On January 21, 2010, we published a blog post about our first YouTube video to reach 1,000 views.  Just over five months later, that same video has tripled its views, and reached over 3,000 views!

The truly remarkable thing about this accomplishment is the fact that the video is all about EIFS (Exterior Insulation and Finishing [...]

Equally as important and key to knowing what you are selling is listening and responding to your customers.
Continuing on my gym saga, I’ll tell you that I told an employee how unhappy I was with the packed gym. Knowing that he is probably just the guy at the counter, I didn’t expect to get any [...]

I have several members in my family and we all have different roles. I ensure weep holes don’t get clogged, and mold and mildew don’t have a chance when I’m hanging around. I’m a little more tangled than my slick siblings.
What am I?
Click here for Mystery Pic #1.
Click here for Mystery Pic #3.
Click here for [...]

So often, businesses get caught up in doing business and forget what they are really selling to their customers. When you lose sight of what you really provide your customer, you will lose them.
I joined a different gym about a year ago and changed my schedule to working out in the mornings. I go the [...]

With micro-blogging sites like Facebook and micro-micro-blogging sites like Twitter, who has the time to macro-blog, a process also known as blogging?
The world is moving at a faster pace than it was twenty minutes ago, and your customers no longer have the spare time to spend thirty seconds reading your thoughts and ideas on your [...]

As you’ve probably figured out, the employees at Wind-lock aren’t only about the tools and services we provide. We have a lot of fun doing what we do, but we also like to help out important causes. Wind-lock has adopted the American Cancer Society’s Relay for Life event for contributions of time and money.
In the [...]