No matter what industry you are in, there will be acronyms. The challenge is learning them quickly so you can carry on an intelligent conversation without wondering what someone is talking about.
I still remember the first meeting I was in with an unknown acronym being thrown around. I was fresh out of college and worked [...]

When used properly, this product is barely visible yet other versions are not so easy on the eyes. It allows for entry into hard-to-get-to areas and despite the name you really don’t have to sneak around to order this product.
What is it?
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In an effort to purge my bookshelf to make room for more stuff, I ran across a marketing book from a few years ago. I find that often, depending on the title, business and marketing books can easily become outdated very quickly. That was the case with several books I pulled out; but this particular [...]

This past Friday we released our newest video creation; “Wind-lock’s Weatherization News“.  This marks our first video release since April, a timespan that we are looking to reduce as we plan to produce videos more frequently going forward.  This video took a lot of time and effort, both from the talent and editing side.  We [...]

August 3, 2009 – My first day on the job at Wind-lock.  My task: start a social media campaign to put our company ahead of the competition.  My tools: a lifetime of computer training and social networks savvy.  Sounds easy, right?
Unfortunately, social media for business does not work the same way as social media for [...]