As more and more B2B companies are flocking to sites like Facebook and Twitter, it becomes increasingly more difficult to stand out in the eyes of customers.  How do you compete with hundreds of thousands of other accounts flooding the social media world?  We like to think that you do this by being unique.

We like to focus our efforts on the big three; Facebook, Twitter, and YouTube.

We use Facebook to bridge the gap between social media and our website.  Typically, anything being updated on our website (from videos to press releases to catalogs) is relayed immediately to our Facebook page.  We make it easy for fans of Wind-lock to interact with our company by commenting on any and all of our updates.

We use Twitter primarily to engage in conversations with other companies, whether they are current / potential clients or not.  We spend more time interacting in a friendly way, rather than constantly “selling” to our following.

YouTube is where we share our unique product offering and company culture.  In less than two years, we have gone from zero to 100,000 views, most of which spread virally.

But, how do you measure the success from this mix of online channels?  Does a large amount of Facebook “likes”, Twitter followers, or YouTube hits make you successful, or does it go deeper than that?

We strongly feel that the success of our social media efforts lies in the conversations we spark.  Although we appreciate all of our followers equally, many will choose not to interact with us.  Therefore, we value the conversations we do have, as they gain us exposure, credibility, and new friends in the social media realm.

How do you measure your social media success?  Is it all about numbers, or do the interactions you have define the progress you have made on behalf of yourself or your company?  How do you expect to improve your followers’ experience interacting with you as time goes on?

-Ryan

This entry was posted on June 27, 2011 at 2:49 PM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Marketing Wind-lock social media by windlock 1 Comment