Marketing

What you need. When you need it.

Posted by windlock on January 13, 2012 at 3:57 pm

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Our tagline is pretty simple. It’s not much different than the message that many other companies are communicating. So why do we include it on all of our packaging, our e-mail signatures, and all of our marketing pieces?
It’s because that tagline is truly what we live by, and it shows in the service [...]

Social Media Etiquette

Posted by windlock on September 30, 2011 at 12:55 pm

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Social media is great.  I think we can all agree on that.  Currently, Wind-lock focuses on the big three, and I think we’re pretty good at it.  Almost daily I’ll come across a style of sharing that inspires me to try a new approach, like the increasingly popular #FBLT hashtag on Twitter.  Other times, I’ll [...]

What is that funny puzzle-looking graphic?

Posted by windlock on July 19, 2011 at 11:58 am

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You’re probably starting to see these odd little squares in a lot of places. Do you know what it is? It is a Quick Response code, better known as a “QR code” and it can be read with your smart phone.
While research suggests that this has had a slow adoption rate, QR codes are quickly [...]

How do you Measure Social Media Success?

Posted by windlock on June 27, 2011 at 2:49 pm

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As more and more B2B companies are flocking to sites like Facebook and Twitter, it becomes increasingly more difficult to stand out in the eyes of customers.  How do you compete with hundreds of thousands of other accounts flooding the social media world?  We like to think that you do this by being unique.
We like [...]

New Video – We are Wind-lock: Marketing Team

Posted by windlock on December 2, 2010 at 7:16 pm

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Sometimes a written bio just isn’t enough to describe people.  That’s why we now have the “We are Wind-lock” video series!  To start it all off, get to know our marketing team, aka the people who have been writing the blog you are reading right now.  Ryan and Ashley have a lot of fun getting [...]

New Video: “Use Wind-lock’s E-Catalog”

Posted by windlock on November 4, 2010 at 11:55 am

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Green, sustainable, recyclable are all words that some of us might be tired of hearing, but love it or hate it, these concepts are important to the future of our planet!
With that being said, we have an idea as to how you can be greener while doing business with Wind-lock. Check out our new video [...]

Does your company have personality?

Posted by windlock on October 28, 2010 at 4:07 pm

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Call it culture, personality or whatever you want, but some companies really have it, and it shows. I was walking through the Jacksonville airport yesterday toward my US Air gate and I noticed that the desks at some of the gates were all decorated for Halloween. I didn’t have to look or think twice, I [...]

Mind Over Matter?

Posted by windlock on October 21, 2010 at 12:16 pm

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Depending on how often you catch the headlines online, in the newspaper or on TV, the economic outlook and construction industry forecast changes pretty frequently. Some days the news reports the recession is over and the economy is on the rise, yet the next day a report can make you seriously question if things are [...]

Dow POP + Creativity = Fun at Wind-lock

Posted by windlock on October 7, 2010 at 12:04 pm

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Who said work couldn’t be fun? At Wind-lock, we like to have fun while we work and we also encourage our customers to have fun and be creative too.
Last month, we rolled out a large Dow® POP display. The display is shaped like a house and filled with a variety of Dow Great Stuff™ Pro [...]

What is Marketing?

Posted by windlock on September 14, 2010 at 1:03 pm

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In an effort to purge my bookshelf to make room for more stuff, I ran across a marketing book from a few years ago. I find that often, depending on the title, business and marketing books can easily become outdated very quickly. That was the case with several books I pulled out; but this particular [...]