Everybody wants the best deal. A distributor wants to buy at a good price and so does a contractor, but we’ve all heard that old saying “you get what you pay for.”
Is cost more important than your reputation and livelihood? Take for example this lawsuit for defective drywall.
If you dig too deep to get off-brand [...]
Sales training – few people get excited at the mention of this costly, yet important necessity, especially in this economy. You probably think that you can’t spend money on sales training until you are making more money, but did you ever think that you might make more money if you refresh your sales team’s skills?
At [...]
Equally as important and key to knowing what you are selling is listening and responding to your customers.
Continuing on my gym saga, I’ll tell you that I told an employee how unhappy I was with the packed gym. Knowing that he is probably just the guy at the counter, I didn’t expect to get any [...]
So often, businesses get caught up in doing business and forget what they are really selling to their customers. When you lose sight of what you really provide your customer, you will lose them.
I joined a different gym about a year ago and changed my schedule to working out in the mornings. I go the [...]
With micro-blogging sites like Facebook and micro-micro-blogging sites like Twitter, who has the time to macro-blog, a process also known as blogging?
The world is moving at a faster pace than it was twenty minutes ago, and your customers no longer have the spare time to spend thirty seconds reading your thoughts and ideas on your [...]
Are trade shows really worth your time? Does it make sense to fly your employees out for multiple days to wander through an over-crowded convention center, only to come home with a stack of meaningless brochures about “new” products (meaning newly adapted versions of old products) and the empty feeling of a fruitless trip?
Usually we [...]
We are often asked the question, “how do you do it?” “Do what?” we innocently respond. “Sell us such small quantities, at competitive prices, and ship them the same day we order, from six locations.”
Well, as much as it would seem quite complicated, it really is not. Wind-lock is in terrific financial shape, with solid [...]
This past Tuesday, we at Wind-lock were confronted with quite a dilemma. A crippling blizzard was on its way, expected to dump 18” – 24” of snow on top of the 24+ we had received over the past weekend. Opening our home office was not going to be an option and shipping would undoubtedly be [...]
How often have you been tempted to change sources for materials or tools because of price? I’m sure most of you have at some point, and probably recently. This customer story should make you think twice:
We recently heard that one of our customers didn’t get what he paid for when he went to an alternate [...]
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