Sales

Hire Right and Get What You Need

Posted by windlock on April 26, 2011 at 12:39 pm

A lot of signs are pointing to this being a better year in our industry. I hope many of you are feeling that way and seeing some changes as we move into spring.
But, the real question is have you planned properly for a better year? So many companies, big and small, had to lay off [...]

New Video: “Use Wind-lock’s E-Catalog”

Posted by windlock on November 4, 2010 at 11:55 am

Green, sustainable, recyclable are all words that some of us might be tired of hearing, but love it or hate it, these concepts are important to the future of our planet!
With that being said, we have an idea as to how you can be greener while doing business with Wind-lock. Check out our new video [...]

Does your company have personality?

Posted by windlock on October 28, 2010 at 4:07 pm

Call it culture, personality or whatever you want, but some companies really have it, and it shows. I was walking through the Jacksonville airport yesterday toward my US Air gate and I noticed that the desks at some of the gates were all decorated for Halloween. I didn’t have to look or think twice, I [...]

Mind Over Matter?

Posted by windlock on October 21, 2010 at 12:16 pm

Depending on how often you catch the headlines online, in the newspaper or on TV, the economic outlook and construction industry forecast changes pretty frequently. Some days the news reports the recession is over and the economy is on the rise, yet the next day a report can make you seriously question if things are [...]

Dow POP + Creativity = Fun at Wind-lock

Posted by windlock on October 7, 2010 at 12:04 pm

Who said work couldn’t be fun? At Wind-lock, we like to have fun while we work and we also encourage our customers to have fun and be creative too.
Last month, we rolled out a large Dow® POP display. The display is shaped like a house and filled with a variety of Dow Great Stuff™ Pro [...]

What is Marketing?

Posted by windlock on September 14, 2010 at 1:03 pm

In an effort to purge my bookshelf to make room for more stuff, I ran across a marketing book from a few years ago. I find that often, depending on the title, business and marketing books can easily become outdated very quickly. That was the case with several books I pulled out; but this particular [...]

Why do you do what you do?

Posted by windlock on August 26, 2010 at 12:11 pm

You may have read this headline and said to yourself, “That’s a dumb question; I do it to make money.” But, seriously why does your company do what it does? Somebody must have had a vision, a dream or a belief to start the company. Do you know what it was? Do you tell your [...]

Don’t get caught with the cheap stuff

Posted by windlock on August 12, 2010 at 4:29 pm

Everybody wants the best deal. A distributor wants to buy at a good price and so does a contractor, but we’ve all heard that old saying “you get what you pay for.”
Is cost more important than your reputation and livelihood? Take for example this lawsuit for defective drywall.
If you dig too deep to get off-brand [...]

10-Minute Sales Training (Originally posted 6/3/10)

Posted by windlock on June 8, 2010 at 4:10 pm

Sales training – few people get excited at the mention of this costly, yet important necessity, especially in this economy. You probably think that you can’t spend money on sales training until you are making more money, but did you ever think that you might make more money if you refresh your sales team’s skills?
At [...]

Is anybody there? (Originally posted 5/27/10)

Posted by windlock on June 8, 2010 at 4:06 pm

Equally as important and key to knowing what you are selling is listening and responding to your customers.
Continuing on my gym saga, I’ll tell you that I told an employee how unhappy I was with the packed gym. Knowing that he is probably just the guy at the counter, I didn’t expect to get any [...]